At an office park in Woodbury, Minnesota, some publishing employees must be feeling a certain degree of nervousness.
Today I heard a podcast host say what I have been thinking from when I bought the book last year: Aidan Wachter’s Six Ways: Approaches & Entries for Practical Magic has more content in 155 or so pages1)And an index! than a shelf-full of Llewellyn books.
I fantasize that witches, magicians, and sorcerors of all sorts2)That’s a metaphor from the printing trade, did you know? are sweeping their shelves of books with the familiar crescent Moon on the spine and tossing them into cartons to take to the nearest used bookstore to sell or to trade for store credit. Six Ways’ success threatens the old model of printing lots of occult books in small press runs and waiting to see if any author is the next Scott Cunningham.
And now there is another one coming. Weaving Fate: Changing the Past & Telling True Lies. The ebook is available and the paperbook is on its way.3)I am waiting for the “real” book, since I want to write in it and make it mine.
It is Chaos magic-plus-animism, as one interviewer said, and that combination appeals to a lot of readers.
Thanks to the Internet, Wachter is communicating from his rural compound outside Albuquerque with multiple podcast listeners, plus maintaining a Six Ways Facebook page and of course a website.
One fan has already assembled a Spotify playlist of all his different podcast appearances. Self-publishing and social media: When they work, they can work big. Disruptive, even.
UPATE: Aidan himself has an even longer list of podcast appearances.