At The New Yorker, they have discovered that astrology is back. In never leaves, actually — ask the people at Llewellyn —but new media interest is cyclical as the Moon. Maybe it is just astrology’s “growth” on social media that gets noticed.
In July, I was ushered into a glass-enclosed conference room on the sixth floor of a building in Tribeca to meet with Banu Guler, the thirty-one-year-old co-founder and C.E.O. of the astrology app Co-Star, whose Web site promises to allow “irrationality to invade our techno-rationalist ways of living.” Guler is a casting director’s idea of a tech executive. She is a vegan who used to design punk zines and was a bike messenger until she got into “a gnarly car wreck.” She has cropped hair, a septum piercing, and a tattoo of Medea on the back of one leg. Why Medea? I asked. “Witchcraft,” she explained. A copy of Liz Greene’s “Relating: An Astrological Guide to Living with Others on a Small Planet” lay between us. Guler hasn’t read it, but it’s been on her Goodreads list forever.
That is a little stomach-turning, in that Liz Greene is one of the best astrologers out there. When I decided that I was less into astrology than in previous years, I got rid of most of my books — except for Liz Greene’s and Robert Hand’s.
Maybe Guler needs a tattoo of Media, not Medea.