Last November, Peg Aloi of The Media Witches reviewed The Love Witch under the deadline, “Why Real Witches Are Going to Love (or Maybe Hate) the Love Witch.”
A pagan friend I watched the film with was shocked and called it “irresponsible and potentially damaging.” His concern is not unreasonable; the film’s portrayal of witches could easily be misinterpreted by viewers whose understanding of modern witchcraft is grounded in horror film imagery.
Its almost satirical air and its wooden dialog give it a period feel, the period being the mid-1960s to 1970s, the era of Rosemary’s Baby or The Trip — an earlier highpoint of Occult Revival. (Is it the classic Ford Mustang in the opening scene?)
But to me, it felt like Bell, Book and Candle (1958, female witch obsessed with love) meets Twin Peaks (1990–1991, detective in over his head, mysterious goings-on, red draperies) with additional dialog by Gerald Gardner.
Put The Love Witch on the list for when you and your fellow cultists get together for Semi-serious Occult Move Night.