Not really that big in the overall holiday picture, though.
Halloween’s haul was the smallest, accounting for a mere 2.6% of holiday spending.
But for a few industries, October 31 is the night to shine. According to the National Confectioners Association, sweets-makers reap 8% of their annual sales during Halloween, making it candy’s biggest holiday. Costumes, cards and decorations account for the rest.
M. and I bought one bag of mini-Hershey bars—that was our contribution to the Halloween economy. We had one group (two kids) of trick-or-treaters, which is more than we have had for about the last four years.
Our rural road used to have some kids. They all grew up, or their parents moved them into town so they would be more easily able to attend “activities. Or someone got a transfer, and the house is still on the market two years later.
There is one family left with four little kids, but I think that they are Mennonites, and it is probably against their religion. But I more respect for that position than for those Christians who turn Halloween into non-alcoholic tailgating.
So the party is over, and now it is time for real Samhain.