Does Anyone “Own” the Vikings? The NY Times Wants to Know

Jasper Juinen for The New York Times

Some years ago — the late 1990s? — I had a Swedish freshman student in one of my classes. Looking over his shoulder as he was typing at his computer station, I noticed that he had a silver Mjöllnir (Thor’s hammer) pendant on a thin chain around his neck.

Naturally, I wondered if he was following Norse religion or just proud of his heritage. I complimented him on the pendant, and he told me that he was interested in the Viking Age.

“But if I wear this at home,” he said, “they call me a Nazi.”

I told him that I did not think he had to worry about that in Pueblo, Colorado.

Now here comes the New York Times plodding down the Nazi/Heathen trail — in Sweden.

Amid a boom in Viking-related TV shows and films — and a corresponding surge in Viking-inspired tourism and advertising campaigns — there is increasing political tension and social unease over the use of various runes, gods and rituals from the Viking era.

Watch a group of Swedish followers of the old religion deal with the usual tired questions: “Who Owns the Vikings? Pagans, Neo-Nazis and Advertisers Tussle Over Symbols.”

Here is another way of approaching such reportage from a leading establishment media voice. Maybe it’s not about “Nazis” at all, except that is the insult of the moment, a way to dismay something disturbing to the materialist world view. These elites are good at dismissing Christianity — it is all “fundamentalist crazies,” “deplorables,” and people who “cling to guns or religion or antipathy toward people who aren’t like them.”

Religion is dangerous. The people in power have always realized this. Either they must tame it — make it all about how King Zork enjoys the Will of Heaven —or keep a heavy, cast iron lid on it.

The trouble with religious people is that they are not always loyal enough — to the king, to the government, to the Party, to the corporation.

Nowadays Paganism(s) is growing. You can’t call the Pagans “deplorables” or “bitter clingers” or “fundamentalist crazies.” Those insults just don’t fit.

But you can call (some of) them “Nazis” or “racists” as a way of marginalizing them, a way of making it clear that no bien pensant, “woke” or “progressive” person would want to have anything to do with that experience that they are offering.

As a commentator on law professor Ann Althouse’s blog wrote, “[Christianity, in this case] is simply the enemy culture. It has to be disparaged and reduced in social status.

Or when they say that your Olympic ski sweaters “raise alarms” about neo-Nazis, that’s a warning shot too.

The Persistence of Runic Memory

Seventeeth-century runic inscription from Sweden.

Seventeeth-century runic inscription from Sweden.

Why buy a book on learning runes from Llewellyn or Weiser when you can learn from the people who clung to them the longest?

But you say that they stopped using them a century ago? That is nothing in the spiritual tourism market. “My grandfather taught me the secret tradition that he preserved!”

If they are trying to keep Elfdalian Norse alive, bring the runes along too. Open some B&Bs, some small hotels decorated with runic inscriptions, some charming restaurants. Teach “runic yoga.” Never mind that it was not invented there. This is tradition we are talking about.

First Impressions from EASR, Contemporary Esotericism Conferences

I did not attend these conference sessions  on the study of esotericism in Stockholm, alas, but several blogging friends did attend. One of them, Sasha Chaitow of the Phoenix Rising Academy, has already posted an initial report, so go read it.