{"id":2537,"date":"2011-04-13T09:51:35","date_gmt":"2011-04-13T15:51:35","guid":{"rendered":"http:\/\/blog.chasclifton.com\/?p=2537"},"modified":"2011-04-13T15:56:33","modified_gmt":"2011-04-13T21:56:33","slug":"blogging-why-build-somone-elses-brand","status":"publish","type":"post","link":"https:\/\/blog.chasclifton.com\/?p=2537","title":{"rendered":"Blogging: Why Build Somone Else&#8217;s Brand?"},"content":{"rendered":"<p>There is some political name-calling in his post, but <a href=\"http:\/\/theothermccain.com\/2011\/04\/12\/this-reminds-me-of-stalingrad\/\">Stacy McCain does make one valid point about blogging.<\/a><\/p>\n<p>If you are going to work for free, why build someone else&#8217;s reputation rather than your own?<\/p>\n<p>I know two people who were writing for <em>The Huffington Post<\/em>\u2014the site that owner Arianna Huffington has now sold for millions of dollars. As the man said, <em>they got played, she got paid. <\/em><\/p>\n<p><a href=\"http:\/\/blogs.forbes.com\/jeffbercovici\/2011\/04\/12\/aol-arianna-huffington-hit-with-class-action-suit\/\">Now some of them are suing<\/a>. But as they have no contracts promising payment, what are their chances?<\/p>\n<p>Another colleague at the university started blogging at <a href=\"http:\/\/dailykos.com\/\">Daily Kos<\/a>. So big deal, you have a &#8220;diary&#8221; buried deep in the site. You are building <a href=\"http:\/\/en.wikipedia.org\/wiki\/Markos_Moulitsas\">Markos Moulitsas&#8217; <\/a>reputation, not your own. Your &#8220;diary&#8221; exists only at his whim\u2014regardless of what the site says about &#8220;community.&#8221;<\/p>\n<p>Yes, I did have a blog at BeliefNet at one time\u2014it was the feed from this one\u2014<a href=\"https:\/\/blog.chasclifton.com\/?p=850\">but they purged it<\/a> for, apparently, religious incorrectness. I would not go back, nor to the rival religion portal, <a href=\"http:\/\/www.patheos.com\/\">Patheos<\/a>.<\/p>\n<p>If you are a blogger\u2014in love with the sound of your own typing\u2014independence is the main fringe benefit.<\/p>\n<p>UPDATE: Law-blogger Eugene Volokh says (tongue in cheek) that <a href=\"http:\/\/volokh.com\/2011\/04\/12\/commenters-please-dont-sue-us-for-shamelessly-exploiting-you\/\">we are all exploiting commenters.<\/a><\/p>\n<p>UPDATE 2: Is the Huffington business mode<a href=\"http:\/\/zunguzungu.wordpress.com\/2011\/04\/05\/why-arianna-huffington-is-bill-kellers-somali-pirate\/\">l really piracy?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is some political name-calling in his post, but Stacy McCain does make one valid point about blogging. If you are going to work for free, why build someone else&#8217;s reputation rather than your own? I know two people who were writing for The Huffington Post\u2014the site that owner Arianna Huffington has now sold for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[3,12],"class_list":["post-2537","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-blogging","tag-writing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6xQTg-EV","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1085,"url":"https:\/\/blog.chasclifton.com\/?p=1085","url_meta":{"origin":2537,"position":0},"title":"Gallimaufry in Traffic","author":"Chas S. Clifton","date":"November 21, 2008","format":false,"excerpt":"\u00b6 So M. and I are in traffic behind a Cadillac SRX with the vanity license plate \"S-N-M\" and a custom-painted \"Sanguine Addiction\" above the license-plate holder. That's a Colorado metal band, but the driver did not look like any of the musicians. Here is what we were arguing about:\u2026","rel":"","context":"In \"blogging\"","block_context":{"text":"blogging","link":"https:\/\/blog.chasclifton.com\/?tag=blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":970,"url":"https:\/\/blog.chasclifton.com\/?p=970","url_meta":{"origin":2537,"position":1},"title":"Not Getting the Whole Blogging Concept","author":"Chas S. Clifton","date":"January 4, 2008","format":false,"excerpt":"Some people just do not get the concept -- in this case, the concept of blogging.When you write a blog, you either link to a web site you have visited (blog = web log, remember) and you comment on it. Even a Glenn Reynolds-ish \"Heh\" counts as a comment.Or you\u2026","rel":"","context":"In \"blogging\"","block_context":{"text":"blogging","link":"https:\/\/blog.chasclifton.com\/?tag=blogging"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=chascli-20&l=as2&o=1&a=0415969115","width":350,"height":200},"classes":[]},{"id":3178,"url":"https:\/\/blog.chasclifton.com\/?p=3178","url_meta":{"origin":2537,"position":2},"title":"The Wild Hunt Gets Some Respect","author":"Chas S. Clifton","date":"August 24, 2011","format":false,"excerpt":"It is nice to see that Jason Pitzl-Waters' The Wild Hunt blog has gotten a major shout-out at Get Religion, the site for people who wonder why the mainstream media handles religion so ignorantly. I predict that as Pagan traditions become more visible, our activities will be covered by the\u2026","rel":"","context":"In \"American religion\"","block_context":{"text":"American religion","link":"https:\/\/blog.chasclifton.com\/?tag=american-religion"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":658,"url":"https:\/\/blog.chasclifton.com\/?p=658","url_meta":{"origin":2537,"position":3},"title":"A hare's breath escape\u2022 I\u2026","author":"Chas S. Clifton","date":"May 1, 2006","format":false,"excerpt":"A hare's breath escape\u2022 I just finished indexing Her Hidden Children, much helped by the fact that I could find search terms by letting Adobe Acrobat search PDF files of all chapters. But before you index a book, you need to strategize about the book's purpose as well as the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":974,"url":"https:\/\/blog.chasclifton.com\/?p=974","url_meta":{"origin":2537,"position":4},"title":"Gallimaufry: It&#8217;s Traditional","author":"Chas S. Clifton","date":"January 23, 2008","format":false,"excerpt":"\u00b6 When an ill-informed blogger writes that \"Wicca Attempts to Control Life\" on a right-wing site, commenters weigh in. The gist: (a) religion has nothing to do with politics or (b) all religions are bogus. It's nice to see street-level libertarianism thriving.\u00b6 Maxine Sanders' new autobiography Fire Child: The life\u2026","rel":"","context":"In \"Asatru\"","block_context":{"text":"Asatru","link":"https:\/\/blog.chasclifton.com\/?tag=asatru"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=chascli-20&l=as2&o=1&a=1869928784","width":350,"height":200},"classes":[]},{"id":969,"url":"https:\/\/blog.chasclifton.com\/?p=969","url_meta":{"origin":2537,"position":5},"title":"In lieu of doing actual work &#8230;","author":"Chas S. Clifton","date":"January 4, 2008","format":false,"excerpt":"I updated the book review page of my personal web site.","rel":"","context":"In \"blogging\"","block_context":{"text":"blogging","link":"https:\/\/blog.chasclifton.com\/?tag=blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=\/wp\/v2\/posts\/2537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2537"}],"version-history":[{"count":12,"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=\/wp\/v2\/posts\/2537\/revisions"}],"predecessor-version":[{"id":2548,"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=\/wp\/v2\/posts\/2537\/revisions\/2548"}],"wp:attachment":[{"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.chasclifton.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}