Witchy Cultural Tourists Do Exist

In J. W. Ocker’s book A Season with the Witch: The Magic and Mayhem of Halloween in Salem, Massachusetts, Jay Finney, chief marketing officer of the big Peabody Essex Museum, tells Ocker that “cultural tourists” who visit the museum are a different crowd than those who come to Salem for witchy stuff.

And he sees no point in marketing to the latter.

But he just did, because M and I are in both categories.

Here you see two refrigerator magnets from the Salem Witch Museum, my Black Phillip pin (really from Nerd Scouts but very Salem-ish), a receipt for two museum admissions, and, good measure, a National Park Service brochure about the maritime history of Salem. (Not shown: Salem Witch Museum t-shirt.) So you see, Mr. Finney, we can be “cultural tourists” and part of “that [t-shirt buying] demographic” At The Same Time.

I need to write a blog post about the maritime stuff.

1 thought on “Witchy Cultural Tourists Do Exist

  1. I think it’s mad for the Peabody not to want to cater to the Witchy and Witch-interested crowd. Considering that they do have Salem Witch Trials historical materials. They could at least have a special exhibition if they don’t want the objects on permanent display..

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