I have been collecting links on writing and plan to toss them out piecemeal over the next week.

Here is a New York Times piece on literary self-promotion from times past:

The most revered of French novelists recognized the need for P.R. “For artists, the great problem to solve is how to get oneself noticed,” Balzac observed in “Lost Illusions,” his classic novel about literary life in early 19th-century Paris. As another master, Stendhal, remarked in his autobiography “Memoirs of an Egotist,” “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism.” Those words should be on the Authors Guild coat of arms. . . .

American authors did try to keep up. Walt Whitman notoriously wrote his own anonymous reviews, which would not be out of place today on Amazon. “An American bard at last!” he raved in 1855. “Large, proud, affectionate, eating, drinking and breeding, his costume manly and free, his face sunburnt and bearded.” But nobody could quite match the creativity of the Europeans.

Read it all—for ideas!