Earlier this summer, the fashion house of Dior produced a publicity video for their autumn-winter 2020–2021 haute couture collection that appeared — to my eyes — to be all about the the Other Crowd, so I blogged it as “Dior Dresses the Fair Folk.”
Athough I don’t follow trends in haute couture, I had fashion on my mind, as The Pomegranate’s issue on “Paganism, art, and fashion” was coming out just then. (Free downloads are still available — get them while you can!)
About that time I also wrote a post, “The Pizzica Video that Tore my Heart,” In it, a woman defiantly performs the traditional dance called pizzica in a lockdown-deserted piazza in the southern Italian city of Lecce, in the region of Salento, “the heel of the boot.”
Pizzica has been taken up and (re)-Paganized by some of the local Pagan community, as discussed by Giovanna Parmigiani in a recent Pomegranate article, “Spiritual Pizzica: A Southern Italian Perspective on Contemporary Paganism.”This is a paid download. But talk to a librarian.
So what did Dior do to introduce their 2020-2021 “cruise collection” but create their own spectacle in Lecce, including pizzica.
I found it a little spooky. Maybe I was infuenced by the earlier solo pizzica video in the deserted (seemingly de-populated) square.
The scene is dominated by musicians and dancers.
There was a dazzling set by feminist artist Marinella Senatore, in collaboration with Puglia-based light designers Fratelli Paris, where 30,000 coloured bulbs evoked the luminaire of local folk festivals and contained a number of the artist’s slogans; a rousing score by the Italian composer Paolo Buonvino, who conducted an 18-strong orchestra from Rome, alongside 21 local musicians; a performance by Italian rock musician Giuliano Sangiorgi, folk dancers, and, of course, a vast 90-look collection worn by a slew of the world’s top models. “An Ode to Puglia: How Dior’s Cruise Show Celebrates Italian Craftsmanship.”
Dior’s creative director, Maria Grazia Chiuri, has roots in the region. The clothing featured used local products: fabrics from “Le Costantine Foundation, which aims to preserve centuries-old textile arts in Puglia . . . lace embroiderer Marilena Sparasci; weavers Tessitura Calabrese, and more.”
The folded kerchiefs worn by some of the models were also a nod to local traditional costume.
I wanted to focus on the music and dancing, which made the silent models parading through the square seem like inter-dimensional beings. Interlopers. Visitors. Part of “the phenomeon.” That is perhaps not what Chiuri intended.
So —visitors from another dimension, ecstatic music, a certain feminist flavor, beauty, nighttime, tradition — does that add up to “Pagan-ish”?
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