What Female Heathen Instagrammers Reveal

Instagrammer Helheimen as the goddess Hel.

Instagrammer Helheimen as the goddess Hel.

Another article from the new issue of The Pomegranate on the theme of Paganism, art, and fashion, guest-edited by Caroline Tully.

Hashtag Heathens: Contemporary Germanic Pagan Feminine Visuals on Instagram,” by Ross Downing. You can download the entire paper free at the link this summer. Here is the abstract:

A rising number of young adult females use Instagram, posting pictures with hashtags which alert Instagram users to their specific interests. Heathens have also begun to use Instagram and in order to better understand this new feature of the religious movement I interviewed fifteen Instagram account owners whom I identified by three factors.

1. Their use of three or more of the following hashtags: #norsewitch #heathengirl #seidr #volva #galdr #norsepagan #heathensofInstagram #witch #runes #viking #shamanism #witchesofInstagram
2. Their personal identification as Heathen, Asatru, Norse Pagan, or otherwise expressing spiritual belief in a Nordic mythology.
3. The account had at least 500 followers, indicating the likelihood of having an impact on Heathens, Pagans, and sympathetic individuals.

My focus is to document the processes and dynamics of Instagram as a medium for religious communication from the point of view of producers of religious content: the alpha Instagram account owners. The data shows that these young females apply significant theological thought in their posts and most have a strong sense of responsibility to teach others about Heathenry. The data departs from previous research on Instagram and Heathenry in that the account owners appear to have altruistic motives in the first instance and an affirmative non-political epistemology in the second.

 

1 thought on “What Female Heathen Instagrammers Reveal

  1. Downing has provided quite a rigorous and thoughtful discussion of the topic. As a pre-internet Pagan, I sometimes struggle with Paganism and Heathery on the internet and how it changes a bunch of things that underpin my outlook. I gained useful insights and notions from Downing.

    The key notion I discovered:

    “What commercial and non-commercial Instagram account
    owners have in common is the acceptance of a commodity of popularity.”

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