The “Paganism, Art, and Fashion” Issue of The Pomegranate

On By Chas S. Clifton
Design by Gareth Pugh inspired
by the Padstow Oss.

A new issue of The Pomegranate: The International Journal of Pagan Studies devoted to Paganism, art, and fashion has been published online (print to follow) and is currently available as “open acess,” in other words, free downloads.

It is guest-edited by Caroline Tully (University of Melbourne), who writes in her introduction,

This special issue of The Pomegranate on Paganism, Art, and Fashion was inspired by the increase in the last few years of both extremely beautifully styled and curated witchcraft and Pagan accounts on social media, often owned by young women who are also selling related products, and apparent interest in witchcraft and associated magical topics by fashion designers and magazines. Glamorous “witch” accounts on Instagram feature carefully composed and choreographed, beautiful images that rival the professional photography of fashion publications. In these romanticized visual vignettes young women adopting a witchy aesthetic are the stylists, models, and photographers, as well as business owners, mixing aesthetics, popularity and entrepreneurship together as part of an empowering fourth-wave-feminist-meets-New-Age package. Such accounts are made by and cater to the new, young, intersectional iGen witches, but fashion mega-brands are also realizing the appeal of Pagan archetypes and subsequently plumbing the now decidedly vintag second-wave feminist penchant for female empowerment through the idea of the “Great Goddess.”

I will be uploading more links as the week goes on.

One thought on “The “Paganism, Art, and Fashion” Issue of The Pomegranate”

  1. BL

    The stench of phoniness with all these social media “witches” is strong. But I guess these young women sense the “end times” and rent is due soon so why not sell some handmade pentagrams?

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