Polytheism and Punctuation

Have you seen the new ads for Gillette’s Venus-brand razors?

Do you think some copywriter once read some classic of pop-psychological polytheism, such as Goddesses in Everywoman: Powerful Archetypes in Women’s Lives?

Or perhaps more amazingly, what if someone read Pagan Meditations: The Worlds of Aphrodite, Artemis, and Hestia?

Gods below! Polytheistic myth as psychology — in the marketplace!

Note the correct use of the apostrophe-in-direct-address in the Gillette page’s title bar. A lot of sloppy writers forget that punctuation can have a semantic purpose. There is quite a bit of difference between “Let’s eat, Susan” and “Let’s eat Susan.”