In J. W. Ocker’s book A Season with the Witch: The Magic and Mayhem of Halloween in Salem, Massachusetts, Jay Finney, chief marketing officer of the big Peabody Essex Museum, tells Ocker that “cultural tourists” who visit the museum are a different crowd than those who come to Salem for witchy stuff.
And he sees no point in marketing to the latter.
But he just did, because M and I are in both categories.
Here you see two refrigerator magnets from the Salem Witch Museum, my Black Phillip pin (really from Nerd Scouts but very Salem-ish), a receipt for two museum admissions, and, good measure, a National Park Service brochure about the maritime history of Salem. (Not shown: Salem Witch Museum t-shirt.) So you see, Mr. Finney, we can be “cultural tourists” and part of “that [t-shirt buying] demographic” At The Same Time.
I need to write a blog post about the maritime stuff.