The Tarot of Dior

Dior handbag incorporating the Motherpeace “Judgement” card.

Boston: November 17, 2017: A group of Pagan studies scholars are walking through a shopping mall adjacent to the Boston Marriott Hotel when suddenly heads swivel to the left.

Our attention subconsciously attracted,  we are looking at images from Vicki Noble‘s  Motherpeace Tarot Deck — in the window of a Dior store.

It turns out the Dior has licensed the images for a line of handbags (full story behind paywall).

It’s another example of using esoteric imagery to sell products, right up there with Prada’s use of the Gnostic text “Thunder, Perfect Mind” more than a decade ago.

(If you can’t get to the video there, go here. Twelve years is a long time in Internet years, and links decay.)